These are the differences between property managers and listing agents.
Often when I speak to landlords who want to sell their rental property, they’ll tell me what an excellent job their property manager has done keeping the home rented out, and ask why they should list with a real estate agent and not their property manager. The truth is, property managers and listing agents have two different jobs.
The difference is that property managers specialize in just that—managing your property. They ensure rents are collected, screen residents, work out any repairs or issues that come up, and when the residents move out, they’ll do what’s needed to get the house rented again. A listing agent specializes in selling your property for top dollar; they understand buyers and can tell you what upgrades are needed to get the most from your sale. If you compare the marketing between houses for sale and those for rent, you’ll notice a huge contrast.
"If you compare the marketing between houses for sale and those for rent, you’ll notice a huge contrast."
Listing agents know the sales market and what buyers want; property managers know the rental market and what renters want. As an example, a property manager may ask you to replace some carpet so they can rent out your house, a listing agent might ask you to replace it with updated flooring to reflect the current market and get you top dollar. Or, if it’s a very hot seller’s market, they could tell you not to worry about the flooring because the buyer will purchase it as is.
If you have more questions about the differences between property managers and listing agents or you want to discuss it further, please reach out to me via phone or email. I would love to help you.